Top 10 Ethnic Wear Brands Defining Indian Fashion in 2025

New Delhi, July 15, 2025: Ethnic wear in India continues to evolve as a powerful blend of heritage and innovation. In a fashion landscape increasingly shaped by mass production, ten standout brands are leading the way—each with a distinct voice, philosophy, and approach to traditional attire.

The Indian ethnic wear market is vibrant and diverse, ranging from handcrafted artisan pieces to glam-ready silhouettes for modern weddings. These ten brands rise above the noise, not just offering clothing but curating identity and legacy through fabric and form.

1. Kalpraag Kalpraag is redefining men’s ethnic fashion with a signature blend of classic Indian aesthetics and sharp contemporary design. Known for its bold sherwanis, refined kurtas, Nehru jackets, and elegant jodhpuris, the brand brings eccentric elegance to a market often flooded with over-the-top offerings. Kalpraag’s appeal lies in its detail-oriented craftsmanship, timeless tailoring, and elevated style.

2. Biba Biba remains a household favorite for its accessible, everyday ethnic wear. Whether it’s festive gatherings, casual outings, or workdays with a traditional twist, Biba offers versatile, ready-to-wear collections for Indian women. The brand's focus on affordability, comfort, and Indian-inspired prints ensures mass appeal without compromising cultural identity.

3. Manyavar Manyavar has become nearly synonymous with Indian weddings. Offering a wide range of menswear, from regal sherwanis to embellished bandhgalas, it caters to grooms and groomsmen who seek grandeur rooted in tradition. Its iconic presence in ceremonial wear is bolstered by quality fabrics and ornate detailing.

4. Kalki Kalki is a go-to for those who love high-glam ethnic fashion. With its heavily embellished lehengas, flared gowns, and show-stopping festive wear, the brand caters to millennials and Gen Z who want to make a style statement. Kalki thrives in the social media era, where drama and dazzle dominate wedding wardrobes.

5. Fab India More than a fashion brand, Fab India champions rural artisanship and sustainable style. Known for its handwoven textiles, natural dyes, and traditional techniques, it offers understated elegance rooted in heritage. Fab India continues to represent the thoughtful consumer who values ethics as much as aesthetics.

6. Rahul Mishra Rahul Mishra’s haute couture creations bridge the worlds of storytelling and sustainability. Inspired by rural India and crafted with painstaking embroidery, each piece is a narrative in itself. Revered on international runways, Mishra's work is collectible and transcends fashion, though it caters to a niche clientele.

7. Shantanu & Nikhil This design duo blends Indian heritage with contemporary rebellion. Shantanu & Nikhil are known for sculptural silhouettes, military motifs, and modern drapery. Their edgy, reformist take on traditional attire makes them favorites among urban grooms and style-forward professionals.

8. Global Desi Global Desi offers an Indo-fusion wardrobe for the free-spirited and fashion-conscious. With bohemian prints, relaxed cuts, and a mix of Indian and Western influences, the brand appeals to young women looking for ethnic wear that reflects their individuality beyond occasion-based dressing.

9. Anushree Reddy Anushree Reddy specializes in ethereal bridalwear, marked by pastels, florals, and delicate embroidery. Her designs are light, romantic, and ideal for day weddings or outdoor festivities. Balancing femininity with grace, Reddy crafts garments that feel like dreams rather than statements.

10. Ritu Kumar Ritu Kumar is a pioneer in Indian fashion, known for reviving and preserving traditional textiles and handwork. With a legacy spanning decades, her collections combine archival richness with contemporary elegance. Though newer lines target younger audiences, her signature style remains rooted in authenticity.

These ten brands exemplify the dynamic nature of Indian ethnic fashion in 2025. Whether defined by heritage, innovation, or bold expression, they continue to shape how Indians wear tradition with pride and purpose. As ethnic fashion moves from festival wardrobes to everyday expression, these names lead the charge with clarity, conviction, and craft.