Held at the iconic Lady Keane College, the launch event drew more than 500 enthusiastic participants who engaged in a series of interactive sessions including live beauty masterclasses, skincare workshops, creator auditions, and immersive experiences with Oriflame’s premium beauty and wellness range. The activities were brought to life through the brand’s specially equipped Beauty and Wellness Partner Truck, creating a lively and hands-on atmosphere on campus.
Designed as India’s largest regional influencer campaign in the Northeast, the Yatra will now travel across 11 more cities — Agartala, Aizawl, Dimapur, Kohima, Guwahati, Nagaon, Dibrugarh, Itanagar, Darjeeling, Siliguri, and Durgapur — before culminating in a grand finale at the WhosNext Regional Influencer Awards in Kolkata on May 10, 2026.
A standout feature of the campaign is #WhosthatNEStar, an open talent platform that gives singers, dancers, comedians, spoken-word artists, and content creators the opportunity to showcase their abilities. Top talents from each city will be shortlisted, with the most promising performers earning a place at the Kolkata finale, where over 200 leading digital creators, brand partners, and media professionals are expected to attend.
Speaking at the launch, Sanjay Kumar, Vice President – Marketing, Operations, Product & Partnerships at Oriflame, reflected on the region’s rich potential.
“The Northeast has always been a treasure trove of stories, talent, and culture — one that the rest of India is only now beginning to truly discover,” he said. “Through the Northeast Yatra, we are not just travelling across the region; we are creating a platform where authentic voices gain meaningful visibility, leading to real opportunities. Oriflame’s shared belief in empowerment makes this partnership both natural and impactful.”
Abhishek Chakraborty, Head of Brand, PR & Digital at Oriflame India, highlighted the campaign’s focus on real-world empowerment.
“At Oriflame, we believe in empowering individuals to create their own path,” Chakraborty noted. “This collaboration with Whosthat360 allows us to connect directly with communities — especially women — offering them opportunities to explore entrepreneurship and flexible income through high-quality products. The Northeast Yatra is a significant step in making our vision more accessible and impactful.”
Whosthat360 has quickly become India’s leading influencer content platform, renowned for its coverage of the creator ecosystem and for organising large-scale events such as the WhosNext Influencer Awards and the National Talent Hunt. The partnership with Oriflame combines the platform’s reach with the brand’s expertise in beauty and wellness.
Oriflame, a Swedish beauty and wellbeing company founded in 1967, operates in more than 60 markets globally. It offers a wide portfolio of high-quality skincare, cosmetics, fragrances, personal care, and nutritional products. Through its modern social selling model, Oriflame has enabled over 3 million Beauty Entrepreneurs worldwide to build flexible micro-entrepreneurship opportunities.
The company has been consistently recognised as a European Climate Leader by the Financial Times and Statista for five consecutive years, reflecting its strong focus on sustainability. In India, Oriflame remains committed to supporting women’s financial independence and promoting holistic wellbeing.
For many of the students and young influencers who attended the Shillong event, the day represented more than just workshops and product trials. It offered a rare chance to learn practical skills, interact with a national beauty brand, and explore new pathways in content creation and entrepreneurship.
As the Yatra moves forward to the next cities, it carries with it the promise of uncovering fresh talent and stories from across the Northeast. By creating direct opportunities for skill-building and visibility, the campaign is helping bridge the gap between national brands and the region’s vibrant creative community.
The journey has only just begun, but the enthusiasm seen in Shillong suggests that the Northeast Influencer Yatra could become a landmark initiative in celebrating and empowering the region’s youth.
